16 Ways to Improve the Brand Experience
In the last post, I provided a formula to increase brand equity: Brand Equity increases when Brand Experience = Brand Promise This is a powerful formula. Other benefits...
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How to Build Brand Equity
I love the story about a room full of marketers talking about their strategy to market a new, fuel efficient, compact car. As ideas we’re flying and excitement was...
Read MoreWhy Efficient People Work At Efficient Companies
The very nature of business is to produce something at a profit. For a business to survive over the long-term means revenues must exceed expenses. Yet, we all know that...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
